Intakes (February & September)
You will be immersed in the world of hospitality from day one of the postgraduate diploma’s intensive program, designed for career changers – students who have a degree and/or professional experience in another field, but who need to develop skills to manage hotel, restaurant and hospitality related businesses.
The postgraduate diploma offers an intensive curriculum of hotel management courses and business administration courses for hospitality organizations.
It features a business field trip to Dubai and a six-month professional internship. If you do not have a background in hospitality, you will enter the two-week Hospitality Immersion Program (in Switzerland and Spain only). Upon successful completion of this Postgraduate Diploma, you may continue your studies for one semester in Switzerland to qualify for the MBA.
Professionals who already have knowledge or experience in the Hospitality sector, but need some more specific skills to manage Hospitality businesses.
The Postgraduate Diploma can be studied in Spain, Switzerland or China. The curriculum in Spain and Switzerland is different to the curriculum in China.
The course will examine the contemporary principles, techniques and findings that are driving high performance and continuous improvement in hospitality. The students will analyze what makes a good leader, such as personality traits, behaviours and skills, all within a global context. This course will prepare students for advanced leadership roles in modern hospitality organizations, while encouraging them to reflect upon their own communication skills and leadership potential.
Those studying this course will acquire the major analytical skills needed to be successful hospitality manager and business operator. These include facilitating effective financial planning and decision-making in a hospitality accounting context. The course takes the major elements of financial and management accounting and relates them to the hotel/restaurant industry.
The course will prepare students to identify strategic challenges in the global hospitality industry. They will be given the tools needed to successfully evaluate business environments and make rational strategic decisions. This course provides an overview of the current strategic orientations of hospitality firms, and the consequences of major trends on the industry’s future.
This course offers a thorough grounding in services marketing, with a particular focus on hotels. It addresses the various opportunities service-oriented hospitality companies should adopt in their approach to digital marketing planning. They will gain an understanding of the major differences between service and product marketing, and examine the impact of the digital age on shaping current strategies. They will be prepared to deal with the disruptive digital environment, as well as researching current trends to identify opportunities and design sound business practices for online customers.
This course aims to develop an understanding of the process of entrepreneurship and the business environment in which this process takes place. Building on a number of previously and simultaneously taught units, they will gain the skills and knowledge needed to develop their own projects. This course will enable them to be more entrepreneurial within existing organizations and when leading their own ventures.
The course will prepare the students to craft a well-conceived Revenue and Pricing strategy. Solving issues and calculating profits for a hotel and outlets using a Hotel Revenue Simulation. They will investigate the evolution of pricing and the changing mindset of the consumer, as well as a practical dive into the distribution landscape. Finally, the students will understand and manage all channels, from online to offline. They will be required to critically evaluate the latest innovations and products in the field, to embrace the latest skills set of today’s Revenue managers.
The course is designed to give students a clear understanding on the impact the meetings and event industry has on hotels. The course will provide a focus on the different event markets and demonstrate how the hotel events office negotiates and prices an event. The organization structure and job descriptions of those who work in a hotel events department will be discussed, to give an understanding of the role of the Events department. On completion, students will be able to sell, organize, and coordinate an event in a hotel.
This course will prepare students to aim for value creation through innovation and design thinking. This method of thinking involves continuously questioning and redesigning, in order to achieve innovation and efficiency. They will learn to include the customers’ influence when it comes to shaping the services, ensuring the design can be customized as a market-winning product.
During the internship semester students will put their newly acquired skills and knowledge to the test in in an administrative, supervisory, or training position with exposure to operational departments.
The experience is an opportunity to discover which area of the industry they would like to focus on in the future.
This first real-life professional experience can take place in a Spanish or international hotel or other hospitality establishment, and will help you to make establish real-life work experience and industry contacts in your new profession
“I believe that studying in Les Roches Marbella has given me the required knowledge and skills to become a great leader and manager in a competitive and versatile industry like Hospitality is. Since it is very close to what we may find in reality, the school is allowing us to put into practice several leadership styles and their respective decision-making processes, always under the recommendation and supervision of the lecturers.”
Age – Minimum aged 21 years old or above.
Education or experience – Applicants must hold an accredited bachelor degree or diploma (preferably in the areas of Tourism, Business Administration, Economics), or at least 3 years of work experience in a related industry. Applications from non-degree candidates with a minimum of 3 years of documented work experience will be evaluated on an individual basis. Non-degree holders will receive a Professional Development Diploma.
English Qualifications – If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught school, please enclose one of the following:
All English certificates must have been issued in the last 12 months prior to admission.