Months blended learning
Months industry experience
This new executive program in the field of international hotel management provides an opportunity for working professionals to solidify their understanding of hospitality management fundamentals and gain expertise in the concepts that will shape the industry’s future.
Through this blended (hybrid) postgraduate program, current industry professionals will have the flexibility to combine their studies and existing career. Providing exclusive networking events and activities with senior managers, students will benefit from their extensive industry insight, knowledge and experience.
By the end of the course, students will have mastered universal business skills and leave with an innovative vision of leadership, resource management and decision making, to help them reach the top in hotel management.
During the 9 month academic term, through our blended learning model students will complete 9 theory and 2 workshop modules, covering the fundamentals of business management and new concepts for today’s hospitality leaders.
Finally, students are required to complete 6 months industry experience in their current position/company or at on an internship arranged by Les Roches Marbella. Through this industry experience students will put their newly developed skills and knowledge into practice in an international hotel or hospitality establishment. Students will only be required to attend 4 weeks of on campus teaching spread throught the 9 months (in October, December, February and April)
The executive program combines on campus, face-to-face courses, and distance learning supported by faculty, followed by 6-months industry experience.
From October students will only be required to attend 4 weeks of on campus teaching spread throught the 9 months (in October, December, February and April), allowing students to continue their current career in tandem with the postgraduate program.
During the 9 month academic term, through our blended learning model students will complete 9 theory and 2 workshop modules, covering the fundamentals of business management and new concepts for today’s hospitality leaders. Subjects will include:
Students will examine human resource functions from a global perspective in order to create a model work environment that meets the needs of culturally diverse employees. Commitment and performance are fostered by good human relations and leadership, and proper attention must be given to human resource planning, management, and employee relations. Issues and challenges associated with managing an international organization will be explored.
The course will identify different alternative, innovative and sustainable trends in hospitality. This course’s objective is to explain the needs of today’s responsible travelers demanding alternative experiences. This module will also discuss and present alternative tourist destinations as well as the importance of innovation in the hospitality sector.
The political, social, and economic changes that affect the world today are creating new markets and opportunities, making some markets more accessible, and others riskier and more protected. Understanding marketing in all cultures is increasingly important.
Project management is a key factor in today’s businesses, enabling the successful implementation of new strategies, products or services in any type of organization. Good project management ensures that stakeholder’s needs are met, costs are controlled and objectives are well established within the organization.
In order to make sound decisions, it is essential to be able to understand financial reports and recognize the contribution that every transaction makes. This will allow for more effective management, improved efficiencies and more effective operational and strategic budgeting that is in line with strategic goals.
In this course, you will learn marketing concepts, principles, and theories, and how this area relates to the overall area of hotels. The hotel industry is undergoing rapid changes, and knowledge and understanding of marketing concepts is of vital importance. Starting from the idea that the purpose of marketing is to deliver value to the consumer, the course begins with the examination of marketing as a strategic business function. It then progresses through an analysis of the business environment and how to determine products and services we might profitably offer to our customers.
The hospitality industry is a labor-intensive industry; therefore, managing our human capital, our employees, is a key competency for any leading professional in this field. During this module we will discuss common human resources practices such as recruitment, selection, training and development, performance appraisals, and compensation. Human resources management tactics are part of an organization’s strategy and need to be adapted to the international context. This course focuses on advantages and challenges that the globalization of the work force and international hotel chains face through their worldwide presence.
This course offers an analysis of the perspectives of the hospitality industry from both the operators ́ and from the real estate investment point of views, their respective priorities and needs, and their competing alternatives and conflicting interests.
Revenue management strategy is critical for hotel operations. This module provides students with an overview of revenue management for the hotel industry in terms of a process to be created to increase revenue. Demand, reservation scheduling and variable pricing are important variables to be understood by the student. Additionally, the students will be given a foundation in strategies and models such as: pricing models, forecasting, group management and overbooking or pricing strategy, among other topics.
Through simulation exercises, this workshop examines different techniques and strategies for handing corporate and public crisis situations. These exercises have been developed by a team of crisis management professionals with extensive experience in the public and private sectors. Through debriefing sessions, participants will reflect on their performance, learning how to improve their crisis management skills in the future.
This course explains various aspects of protocol and etiquette in official and unofficial events. Appropriate protocol and etiquette in a range of situations, including in public, in office, and while attending or organizing an event, will be discussed.
Students are required to complete 6 months industry experience following the blended learning program either in their current position/company or at on an internship arranged by Les Roches Marbella.
Through this industry experience students will put their newly developed skills and knowledge into practice in an in international hotel or hospitality establishment. Many students on internships will begin a management training program.
An internship offers the perfect opportunity to discover which area of the industry they would like to focus on as the next step in reaching the top of the hospitality industry.
Minimum 24 years old
Applicants must hold an accredited bachelor degree or diploma (preferably in the areas of Tourism, Business Administration, or Economics), and at least 4 years of work experience in a related industry.
Applications from non-degree candidates with a minimum of 5 years of documented work experience will be evaluated on an individual basis. Non-degree holders will receive a Professional Development Diploma.
If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught school, please enclose one of the following:
All English certificates must have been issued in the last 12 months prior to admission. If you do not meet the above English language requirements on application or your official English test results are not available, you will be required to take the Les Roches Marbella English entrance exam, and provide your official English results thereafter.
The school may require a phone or personal interview before admission into the program.