Postgraduate Diploma (PGD)
in Marketing Management for Luxury Tourism

9–12 months
1

Academic Semester

3

Month case study

3

Month internship

Achieve the pinnacle of success in your career!

This Postgraduate program in Marketing Management for Luxury Tourism is designed for graduates and professionals wishing to fast track their career in marketing management for the hospitality industry.

The program aims to provide the expert knowledge and perspective required by professionals and directors in the global and dynamic environment of tourism by understanding the impact of new technologies and new trends.

Preparing students to lead marketing projects and develop strategies, the program focuses on acquiring skills and knowledge aimed at:

  • High class segments
  • Exclusive services
  • Premium products
  • Reputable brands

Who is it aimed at?

Marketing professionals looking to update their knowledge or start a career path in the tourism industry, graduates from any specialty, or Les Roches alumni, aiming to develop a career within the marketing field.

Postgraduate Diploma in Marketing Management for Luxury Tourism

ACADEMIC COURSE

Throughout the academic semester you will gain crucial experience in the fundamentals of managing hotels, restaurants, and hospitality related businesses. Subjects will include:

  • Hospitality Leadership and Organizational Behavior
  • Hospitality Finance and Performance Management
  • Strategic Management in a Global Environment
  • Services Marketing in a Digital Age
  • Entrepreneurship and Business Modeling

2 Courses from the following:

  • Design and Facilities Management
  • Event Management
  • Yield and Revenue Management
  • Optimizing Hospitality Operations

PROFESSIONAL INTERNSHIP AND EXPERIENCE

During the internship semester students will put their newly acquired skills and knowledge to the test in in an administrative, supervisory, or training position with exposure to operational departments.

The experience is an opportunity to discover which area of the industry they would like to focus on in the future.

This first real-life professional experience can take place in a Spanish or international hotel or other hospitality establishment, and will help you to make establish real-life work experience and industry contacts in your new profession.

Silvia Valero

Testimonial: Silvia Valero, Class of 2016

“Coming to Les Roches meant breaking out from my comfort zone, and facing all the fear and uncertainty that entails. Studying two postgraduate programs, one in International Hospitality Management and another in Marketing Management for Luxury Tourism, required full-time commitment and dedication. It has been a very demanding path on which I have met wonderful people from all over the world, and I have acquired the knowledge and values that have enabled me to start a new professional life in a sector that I am passionate about.

Without a doubt, having Les Roches on my CV helps me to stand out from the crowd during the recruitment process. However, it’s the values – such as responsibility, professionalism and rigor – instilled by Les Roches which ultimately make me a successful candidate. In the world of luxury five-star establishments, those standards of excellence make all the difference.”

ADMISSIONS REQUIREMENTS

Age – Minimum aged 21 years old or above.

Education or experience – Applicants must hold an accredited bachelor degree or diploma (preferably in the areas of Tourism, Business Administration, Economics), or at least 3 years of work experience in a related industry. Applications from non-degree candidates with a minimum of 3 years of documented work experience will be evaluated on an individual basis. Non-degree holders will receive a Professional Development Diploma.

English Qualifications – If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught school, please enclose one of the following:

  • TOEFL: minimum score of 525 points for the paper based test or 70 on the Internet Based Test (IBT).
  • Cambridge First Certificate Exam (FCE): Grade C. Please also send the statement of results with your detailed profile.
  • IELTS: Academic Module minimum Overall Band Score of 5.5 and min. 5.0 in each part (listening, reading, writing, speaking).

All English certificates must have been issued in the last 12 months prior to admission.

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