Bachelor Degree
in Global Hospitality Management (BBA)

The Bachelor Degree in Global Hospitality Management prepares students to enter the world of hospitality with a strategic approach to business, ready to lead and manage.

It combines sound theory and practical hospitality classes with professional internships. In the final year students take a variety business management courses and specific classes for their chosen specialization.

Program Objectives

The aim of the BBA program is to prepare students for a range of operational and management careers in the International Tourism and Hospitality Industry. Building on their operational skills and knowledge the program further develops generic management theories and competencies using a range of teaching and learning processes.

3,5

Years duration

2

Internships (2 x 6 Months)

4

Specializations

2

Intakes (Feb/Sep)

Bachelor Degree Specializations

Our Specializations

Based on the personal strengths and professional goals discovered through the program and its internships, students can choose the BBA pathway which best suits their career objectives and areas of interest.

4 Choices for your Future

Choose a Specialization in your final year to gain in-depth knowledge of a particular field, or take the General Management track to build your own curriculum of elective courses.

With the BBA

Specialize or take a variety of electives to create your own study pathway. Experience the world with Les Roches. Our global, integrated hospitality management programs expose you to business practices in key hubs.

Digital Marketing Strategies

The marketing specialization will enable you to successfully market your brand in a digital world. You will develop a deep understanding of web-based and social media marketing, mobile communication, consumer behavior and cross-cultural communication.

COURSES

You’ll complete the following specialization courses in semesters 7

Marketing Strategies

Market Research, Validation and Sales

Strategies

Advanced Consumer Behavior

Digital Engagement

Capstone Project:

Creating Innovative Hospitality Portfolio

ENTREPRENEURSHIP

The entrepreneurship specialization gives you the skills to bring innovation to large hotel chains or to start your own business. You will plan and develop your own hospitality business concept, and learn how to turn your ideas into reality.

COURSES

Ideation, Canvassing and Value Propositions

Market Research, Validation and Sales

Strategies

Hospitality Finance Forecasting and Modeling

Pitching, Presenting and Media Creation

Capstone Project:

Managing Agile Teams and Projects

HOTEL FINANCIAL PERFORMANCE MANAGEMENT

The finance specialization develops essential business skills such as financial analysis and accounting, problem solving and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions.

COURSES

Hospitality Performance Management

Hospitality Corporate Finance

Revenue Management and Optimization

Strategies

Hospitality Finance Forecasting and Modeling

Capstone Project:

Hospitality Finance Feasibility Study

RESORT MANAGEMENT

This specialization prepares you with the skills to manage luxury resorts and related businesses. You will develop your understanding of the tourism business industry and the particular challenges involved in managing large recreational properties.

COURSES

Introduction to Golf Club Management

Spa, Health and Wellness in Resorts

Resort Management and Operations

Entertainment and Activities Planning in Resorts

Capstone Project:

Project Management for Resort Properties

Courses Overview

The 3.5-year Bachelor Degree in Global Hospitality Management is unique. It will help you join the world of hospitality as leaders and managers with a global outlook and an innovative approach to business. The following outline is an overview of the BBA in Global Hospitality Management program.

BBA Hospitality program

SEMESTER OVERVIEW

Core Courses:

Gourmet Experiences

Fine Dining Kitchen Immersion–Olivo
Fine Dining Service Immersion–Olivo
Gastro Dining Kitchen–ONE
Gastro Dining Service & Oenology

Skills & Techniques in F&B

Resort Buffet Operation Service
Resort Buffet Operation Kitchen
Patisserie & Bakery
Environmental waste management

F&B Trends

Mixology & Bar Operations
Café-Bistro Operations Service
Café Bistro Operations Kitchen
Trends for foodies

Rooms Division
and Hotel Operations

Front Office Operations
Housekeeping Techniques
Lodging Concepts
Concierge and Guest Relations

Principles of Resorts: operations and communication

Introduction to the World of Resorts
Business English/ Business Communication
Business Maths
Spanish 1 /German 1 /French 1/

Internship in Hospitality Operations

Courses:

Hospitality Financial Accounting
Food and Beverage Management and Cost
Control
Marketing for the Hospitality Industry
Fundamentals of Data Analysis and Visualization
Managing Diversity in the Global Workplace
Consumer Behavior

1 course from the following:

Mandarin
French
Spanish
German

This final Hotel Operations semester will emphasize supervisory and managerial principles preparing you to fulfill the managerial functions of the key departments of a national or international hotel or restaurant:

Courses:

Digital Marketing and Sales
Economics for Hospitality
Rooms Inventory and Control Management
Hospitality Managerial Accounting
Communicating Effectively (as per tested level)
Hospitality Facilities Management

1 course from the following:

Same as in semester 3

This final internship is generally in administration and management, providing opportunities to take decisions, create new strategies for project or department, and often opens the door to your future career.

During the final two academic semesters, alongside classes in your chosen specialization, you will build upon your previously acquired operational and technical knowledge with a range of vital management skills:

Courses

Strategic Leadership in Hospitality
Revenue and Pricing Management
Hospitality Financial Management
Modeling for Management
People and Talent Management

2 courses from the following

Events Management
Sustainability
Research Methods
Business Analytics for Decision-Making

Core Courses

Elective Courses (2 courses to choose):

Dissertation
Strategic Human Resources
Professional Development and Networking
Social Responsibility
Managing Change and Digital Transformation
Events Management

Specialization (1 specialization to choose):

Hospitality Entrepreneurship

SME Business Planning
SME Management
Maximising Return on Investment
Advanced Finance and Budgeting

Developing and Managing Resorts

Project Management for Resort Properties
Introduction to Golf Club Management
Spa, Health and Wellness in Resorts
Resort Management and Operations

Digital Marketing Strategies

Marketing 4.0
Innovative Sales Strategies
Digital Marketing and Content Creation
Brand Management

Professional Internship

Two professional internship semesters are part of your hospitality studies.

As part of your BBA program, you will be immersed in real business environments almost anywhere in the world. Two six-month professional internships are built into your curriculum.

Professional internships give you the opportunity to put into practice the skills and knowledge you acquire from your degree course. They also provide valuable experience to expand your industry networks, enhance your resume and increase your confidence of operating as a leader in the workplace

Study Abroad Opportunities

Personalize your pathway

Les Roches Portugal Map

Experience the world with Les Roches. Our global, integrated hospitality management programs expose you to business practices in key international tourism hubs. Each study location has different tuition and board fees that reflect the local cost of living and give you a greater level of flexibility. Our international study options will develop your global mindset, language skills and cross-cultural business skills.

Student Testimonial
Joana Ramos Testimonial

Joana Ramos
BBA Student

“Being a Global Degree student and moving around the world with the same peers gave me the perfect multi-cultural start for my future in the global hospitality industry.

Les Roches not only gave me the most vast international family but also proportioned me with an exclusive education of the Hospitality industry, and gave me access to the highest class networking all over the world to ensure that I am prepared for my future in hospitality.”

How to apply?

BBA Application Procedure

Admissions Requirements

Age

Age – Normally 18 years old and above. Applicants can be under that age provided they are 18 years old by the time they start their first internship.

Education – A High School Diploma or equivalent. Students must have completed (supported by an official Certificate / Diploma) at least six years (for the Diploma program) and at least 7 years (for the BBA program) of secondary education and provide evidence of it. Complete information on the school, including school transcript and/or certificate of public examination (including an explanatory note of the grading system) should be provided.

If you have pursued an apprenticeship or have professional work experience in a hospitality-related field, you can access the BBA at an advanced entry point. Your program will be an accelerated version of the BBA, enabling you to build on your existing experience and management skills. See admissions requirements for BBA Completion – Direct Entry Semesters 6 & 7.

English Qualification – If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught school, please enclose one of the following:

  • TOEFL: minimum score of 525 points for the paper based test and 70 on the Internet Based Test (IBT).
  • Cambridge First Certificate Exam (FCE): Grade C – Please also send the statement of results with your detailed profile.
  • IELTS : Academic Module minimum Overall Band Score of 5.5 and min 5.0 for each part (listening, reading, writing, speaking).

All English certificates must have been issued in the last 12 months prior to admission.

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