Brighter skies ahead: EMEA Hotel Investment Market Update

Les Roches International School of Hotel Management has joined forces with leading global commercial real-estate company, Colliers International, to produce a report on hotel investment in EMEA regions.

In a unique analysis of the hotel investment market in the Europe, Middle East and Africa region in 2013, the research shows that appetite for hotel real estate in EMEA countries continues to strengthen year on year, despite the prevailing global economic climate and challenges in obtaining financing.

The Europe analysis indicates that increasing investor interest is particularly dominant in Munich, Frankfurt, and Vienna, and in Poland as a whole.

Strong hotel investment trends in Paris and London are also projected, with hotel market growth forecast at 1.9% in 2014 and 2% in 2015 for London.

The Africa analysis points to an increase in joint ventures in Africa, with foreign investors seeking to capitalize on the presence and expertise of national informal institutions, as the strategy for portfolio expansion.

Investors in the Middle East continue their interest in cross-border investments; five of the top hotel investment deals in 2013 were realized by middle-eastern buyers.

Les Roches students of the MBA program with a finance specialization were instrumental in developing the report. They carried out an existing literature review in September 2013, devised and distributed a questionnaire to a group of 250 private investors, analyzed their findings, and created a presentation of these findings.

One of the elements that makes Les Roches’ MBA program as successful as it is, is the fact that learning and education are linked to real-world experience in relevant industry sectors. Since 2011, the employment rate of our MBA students has averaged 81%; in 2013, 100% of MBA graduates looking for a job were hired.