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2 July 2014

knowing how to serve is the most important quality of a CEO

The article focuses on soft skills and claims that these are sought by today’s employers, not only in the hospitality industry. Apple for example deems soft skills more important than technical knowledge for certain positions, e.g. Apple store manager. Carlos Díez de la Lastra, Les Roches Marbella General Manager, is quoted on how Les Roches students are instilled a service attitude, start from the bottom and hold different positions and speak several languages...

Full article available in Spanish