Our Specializations

Our Specializations

Hospitality +

Specialist knowledge is critical for career longevity. Our wide range of specializations enable you to focus on a specific interest and obtain competitive edge.

Digital Marketing Strategies (Available in Marbella and Bluche)

Digital Marketing Strategies (Available in Marbella and Bluche)

The marketing specialization will enable you to successfully market your brand in a digital world. You will develop a deep understanding of web-based and social media marketing, mobile communication, consumer behavior and cross-cultural communication.

The marketing specialization will enable you to successfully market your brand in a digital world. You will develop a deep understanding of web-based and social media marketing, mobile communication, consumer behavior and cross-cultural communication.

Courses:

  • Marketing Strategies

  • Market Research, Validation and Sales Strategies

  • Advanced Consumer Behavior

  • Digital Engagement 

    Capstone Project:

  • Creating Innovative Hospitality Portfolio

 

Hospitality Entrepreneurship (Available in Marbella and Bluche)

Hospitality Entrepreneurship (Available in Marbella and Bluche)

The entrepreneurship specialization gives you the skills to bring innovation to large hotel chains or to start your own business. You will plan and develop your own hospitality business concept, and learn how to turn your ideas into reality.

The entrepreneurship specialization gives you the skills to bring innovation to large hotel chains or to start your own business. You will plan and develop your own hospitality business concept,
and learn how to turn your ideas into reality.

Courses

  • Ideation, Canvassing & Value Propositions
  • Market Research, Validation and Sales Strategies
  • Hospitality Finance Forecasting and Modelling
  • Pitching, Presenting and Media Creation
     

Capstone Project

  • Managing Agile Teams and Projects

Resort Development and Management (Available in Marbella)

Resort Development and Management (Available in Marbella)

This specialization prepares you with the skills to manage luxury resorts and related businesses. You will develop your understanding of the tourism business industry and the particular challenges involved in managing large recreational properties.

This specialization prepares you with the skills to manage luxury resorts and related businesses. You will develop your understanding of the tourism business industry and the particular challenges involved in managing large recreational properties.

Courses
Introduction to Golf Club Management
Spa, Health and Wellness in Resorts
Resort Management and Operations
Entertainment and Activities Planning in Resorts
 

Capstone Project
Project Management for Resort Properties

Hotel Financial Performance Management (Available in Bluche)

Hotel Financial Performance Management (Available in Bluche)

The finance specialization develops essential business skills such as financial analysis and accounting, problem solving and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions.

The finance specialization develops essential business skills such as financial analysis and accounting, problem solving and decision making. Finance is critical to all
hospitality functions, so it often serves as a gateway to senior management positions.

Courses

  • Hospitality Performance Management
  • Hospitality Corporate Finance
  • Revenue Management and Optimization Strategies
  • Hospitality Finance Forecasting and Modelling
     

Capstone Project

  • Hospitality Finance Feasibility Study

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