BBA in Cross Cultural Hotel Management

  • Undergraduate Program

    Bachelor Degree

Management without borders

The Bachelor Degree in International Hotel Management with an extra specialization in Cross Cultural Management, as with the original Bachelor program, prepares students to enter the world of hospitality with an strategic approach to business, ready to lead and manage.

By specializing in Cross Cultural Management students gain the added value of focus in more than one subject field, as they also complete one of the four specializations offered by the original Bachelor degree.

Aimed at those looking to learn or improve Spanish as a foreign language, students will be able to choose from a selection of elective subjects targeting linguistic and cultural competencies, depending on their Spanish level at the beginning of the course.

Thanks to the adaptive learning model, students will finish the program with an advanced level of Spanish language and an Official Spanish language exam by Instituto Cervantes, a vast knowledge of Spain's culture, and most importantly a complete understanding of management in cross cultural settings.

3.5 years
2 internships
(2 x 6 Months)
2 specialzations
2 languages
(English & Spanish)

Course Overview

The following outline is an overview of the courses offered in the BBA in International Hotel Management  with double specialization in Cross Cultural Management program.

Depending on the students level of Spanish at the beginning of the program they will join the applicable program track as outlined below. 

At the end of the program students will take the DELE qualification from Instituto Cervante to demonstrate the Spanish level they have achieved.

Cross Cultural Management

The new specialization in Cross Cultural Management will be taken alongside one of the four BBA specializations from the original program. 

Covering three subject areas the students will cover the themes of Cross cultural management, Internationalization of the company and International structures. Through these courses they will gain the knowledge, expertise and style required  to lead in a cross cultural setting.

  Cross cultural management   

Students will analyze and study concepts including the influence of national culture on business culture, western and eastern culture in the business context, various cultural dimensions and dilemmas entailed, management styles based on cultural differences, leadership in international contexts, and organizational change in a global context.

Whether it be to extend organizational activities abroad or operate in multiple markets, understanding how different cultures can have an impact on your business is crucial.

  Internationalization of the company   

Covering the main elements required by a company willing to extend its activities abroad.

From the point of view of the company and its corresponding market the focus will be on: new market entry strategy assessment; cost of entry assessment; and operational structure and local partnership needs.  The areas of legislation, UNCITRAL international trade laws and arbitration will also be studied.

The subject will also cover public sector and international organizations’ support, with a focus on use and study of governmental structures and entities in foreign markets; access to finance and investment programs of company’s national and destination governments; information access from international organizations; and financial access from international organizations.

  International Structures   

The course will look at the international structures needed to operate in multiple markets.

Topics covered will include the development of the SPV and holding company structure and the importance of international trade treaties in establishing the residency of the holding company and/or SPVs.

Students will study in detail the initial approach to exchange control regulations and procedures through the determination of efficient international taxation, assessment of transfer pricing legislations, in-depth analysis of the impact of withholding tax, and licensing and technical assistance contracts.

Lastly, the course will focus on payment systems, transfers and remittances as well as the use of web-based payment systems in compliance with local legislations.

Admissions Requirements

Age - Normally 18 years old and above. Applicants can be under that age provided they are 18 years old by the time they start their first internship.

Education - A High School Diploma or equivalent. Students must have completed (supported by an official Certificate / Diploma) at least six years (for the Diploma program) and at least 7 years (for the BBA program) of secondary education and provide evidence of it. Complete information on the school, including school transcript and/or certificate of public examination (including an explanatory note of the grading system) should be provided.

English Qualification - If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught school, please enclose one of the following:

  • TOEFL: minimum score of 525 points for the paper based test and 61 on the Internet Based Test (IBT).
  • Cambridge First Certificate Exam (FCE): Grade C - Please also send the statement of results with your detailed profile.
  • IELTS : Academic Module minimum Overall Band Score of 5.5 and min 5.5 for each part (listening, reading, writing, speaking).


All English certificates must have been issued in the last 12 months prior to admission.

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