This Postgraduate program in Marketing Management for Luxury Tourism is designed for graduates and professionals wishing to fast track their career in marketing management for the hospitality industry.
The program aims to provide the expert knowledge and perspective required by professionals and directors in the global and dynamic environment of tourism by understanding the impact of new technologies and new trends.
Preparing students to lead marketing projects and develop strategies, the program focuses on acquiring skills and knowledge aimed at:
High class segments
DURATION: 1 YEAR | INTAKE: OCTOBER 2016
The first semester will be taught full time on campus at Les Roches Marbella, where students specialize in Marketing Management for the Luxury Hospitality Industry.
This academic semester is followed by a 3 month case study supervised by our faculty. Students will then complete a 3 month internship period in a Spanish or international hospitality establishment alongside an online professional development course (optional for those students with work experience), .
The following outline is an overview of the marketing management theory courses, taught fully in English, offered during the academic semester of the program.
Age - Minimum aged 21 years old or above.
Education or experience - Applicants must hold an accredited bachelor degree, or at least 3 years of work experience in a related industry. Applications from non-degree candidates with a minimum of 3 years of documented work experience will be evaluated on an individual basis. Non-degree holders will receive a Professional Development Diploma.
English Qualifications - If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught school, please enclose one of the following:
All English certificates must have been issued in the last 12 months prior to admission.